Social Media Content Creation 

Social Media Content Creation: “Storytelling for Leathercraft & Spiritual Branding” 

Objective

I created a series of Instagram and TikTok short-form videos to build awareness for my leather and spiritual product lines. This project showcases my content creation, editing, storytelling, and brand communication skills.

My Role

• Scriptwriter
  
  

• Video editor
  
  

• Social media strategist
  
  

• Graphic designer
  
  

The Goal

To produce visually appealing and engaging content that highlights craftsmanship, spiritual meaning, and the brand’s unique aesthetic.

Content I Created

• Short-form videos using CapCut
  
  

• Behind-the-scenes crafting videos
  
  

• Zodiac, tarot, and spiritual-themed reels
  
  

• Product showcase videos
  
  

• Story-driven captions and voiceovers
  
  

• Canva-designed graphics, reels covers, and promotional images
  
  

Tools Used

CapCut · Canva · TikTok · Instagram

Key Outcomes

• Gaining organic engagement on TikTok and Instagram
  
  

• Built an online presence for both the leather & spiritual line
  
  

• Developed a recognisable visual identity
  
  

• Strengthened my skills in storytelling and attention-grabbing formats
  
  

What I Learned

• How to match content to a brand’s aesthetic
  
  

• How music, pacing, and editing influence viewer retention
  
  

• How to simplify messages into 3–10 second hooks
  
  

• The impact of consistent posting

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