Building ArtisanKraftStudio 

Project Overview

ArtisanKraftStudio is my self-initiated brand where I create handcrafted leather goods and spiritual wellness products. This project allowed me to work across multiple digital-marketing areas including e-commerce, branding, copywriting, content creation, product photography, and customer experience.

My Role

• Store designer (Shopify + Etsy)
  
  

• Brand strategist
  
  

• Product photographer
  
  

• Copywriter
  
  

• Graphic designer (Canva)
  
  

• SEO & listing optimisation
  
  

• Customer experience manager

What I Created

• A fully set-up Shopify store using EComposer for landing pages
  
  

• Optimised Etsy listings with SEO-focused titles, tags, and descriptions
  
  

• Professionally styled Canva mockups and product photography
  
  

• Clear branding guidelines: colors, fonts, visual style, and product themes
  
  

• Product descriptions written with a focus on storytelling and benefits
  
  

• Customer-friendly shop layout and collection design
  
  

Tools Used

Shopify · Etsy · Canva · CapCut · EComposer · Microsoft Clarity

Key Outcomes

• Built multiple product lines (leather trays, keychains, journals, zodiac items)
  
  

• Increased product views through improved SEO and visuals
  
  

• Created a brand foundation that supports both physical and digital products
  
  

• Learned full end-to-end management of an e-commerce business
  
  

What I Learned

• How visual branding influences customer trust
  
  

• The importance of clear product photos and mockups
  
  

• How Etsy SEO impacts ranking and visibility
  
  

• The value of simplified collections for customer browsing